Top 5 Photo and Video Apps in Madagascar Q2 2024

During the second quarter of 2024, the top five Photo and Video applications on a unified platform in Madagascar exhibited varied performance metrics in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared:

CapCut - Video Editor saw weekly revenue fluctuate, peaking at around $66 during the week of April 8 and ending the quarter at approximately $45. Weekly downloads experienced a notable increase mid-quarter, reaching 3.3K in late April, while weekly active users grew steadily from 44.3K to 46.9K by the end of June.

YouTube: Watch, Listen, Stream maintained a consistent presence with weekly downloads ranging between 1K and 1.4K. Active users steadily increased from 6.9M to 7.2M throughout the quarter, highlighting its sustained popularity in Madagascar.

Instagram exhibited strong weekly revenue, peaking at around $126 in late April. Downloads showed a general upward trend, reaching 8K in late April. Weekly active users also saw a steady rise, growing from 218K to 237K by the end of June.

Snapchat experienced a consistent weekly revenue stream, peaking at $55 in late June. Downloads fluctuated, with a high of 5.9K in late April and ending the quarter at 5.2K. Active users grew from 173K to 182K over the same period.

Canva: Design, Art & AI Editor demonstrated variability in weekly revenue, peaking at $558 in mid-June. Downloads saw a peak of 1.7K in late April, while weekly active users remained relatively stable, ending the quarter at 14.9K.

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